Dublin star Hannah McGinnis unveiled as new DFI Beds brand ambassador

DFI Beds, the Ladies Gaelic Football Association’s Official Sleep Partner, have unveiled Dublin star Hannah McGinnis as their new brand ambassador.

Hannah, 20, from the Skerries Harps club in Dublin, won her first TG4 All-Ireland Senior championship medal with the Sky Blues in 2025.

Hannah is a two-time TG4 Leinster Senior Championship medallist who has made a huge impact since making her senior inter-county debut against Kerry in a 2024 Lidl National League fixture.

As DFI Beds enter into their second year as the LGFA’s Official Sleep Partner, Hannah becomes the company’s latest brand ambassador in this unique partnership.

Hannah joins Leitrim’s Charlene Tyrrell and former Armagh star Caoimhe Marley Morgan as the 2026-2027 ambassadors, shining a light on the importance of sleep, rest and recovery in the lives of Ladies Gaelic Football players and all involved in the sport.

DFI Beds is one of Ireland’s largest online bed and mattress retailers, with standalone showrooms in Newry and Dungannon. Delivering bedroom solutions to thousands of customers across Ireland every year, DFI Beds understands the importance of high-quality products and great service, at an affordable price.

DFI Beds currently offer a wide range of mattresses, divan bases, headboards, ottoman storage beds and bedroom accessories. The extensive range includes orthopaedic, foam, hybrid and hotel quality mattresses. The company also supplies commercial clients in the hospitality, student accommodation and housing sectors.

To mark the announcement, Hannah was joined by Brian McCann, Managing Director, DFI Beds, and Ladies Gaelic Football Association President, Trina Murray, at the spectacular DFI Beds showroom in Newry, Co. Down.

Expressing pride at becoming an official ambassador for DFI Beds, Hannah McGinnis said: “As a player with Dublin, recovery is just as important as training. We push our bodies to the limit in the gym and on the pitch, but you only really see the benefits of that work when you prioritise sleep. For me, quality sleep is the foundation of performance – it’s when my body repairs, my mind resets, and I’m able to prepare for the demands of inter-county football.

“Matches are faster and more intense than ever, so focus and reaction time are crucial. If I’m well-rested, I’m sharper in decision-making and more resilient physically. Partnering with DFI Beds makes perfect sense because sleep isn’t a luxury for elite athletes – it’s essential. I’m excited to promote that message to players at every level.”

Ladies Gaelic Football Association President, Trina Murray, added: “We are absolutely delighted to see Hannah come on board as an ambassador for DFI Beds. She is an outstanding representative of our games and a role model for players across the country. Her commitment to excellence on and off the pitch makes her the perfect advocate for promoting the importance of quality sleep.

“As DFI Beds enters its second year as our Official Sleep Partner, we want to sincerely thank them for their continued support of the LGFA and our membership. Sleep plays a vital role in recovery, wellbeing and performance, not just for our inter-county athletes but for players at every level of our Association. By spreading this message across our clubs and counties, we can help foster healthier, more sustainable participation in our sport.”

Speaking on behalf of DFI Beds, Managing Director, Brian McCann, commented:

“We are absolutely delighted to welcome Dublin player, Hannah McGinnis, as the latest Ambassador for DFI Beds. Hannah embodies the passion, commitment and resilience that we see across Ladies Gaelic Football, and she is a fantastic advocate for the importance of rest, recovery and quality sleep in an elite sporting environment.

As we enter the second year of our partnership with the LGFA, it’s exciting to build on the momentum we’ve created together in highlighting how sleep supports performance, wellbeing and peak recovery for players at all levels. Hannah’s dedication to her sport and her focus on performance make her the perfect addition to our ambassador team as we continue to champion better sleep for athletes and supporters alike.”

About DFI Beds:

Founded in 2019, DFI Beds has quickly become one of Ireland’s leading bed and mattress retailers, with its own state-of-the-art manufacturing facility in Coalisland, Dungannon. Serving customers across Ireland and Northern Ireland, DFI Beds offers free delivery on every order and has earned thousands of five-star reviews for its quality products and service.

Visit DFI Beds’ stores at Quays Shopping Centre, Newry and Saltmarine Complex, 162 Tamnamore Road, Dungannon and within the newly reopened Menarys Strabane.

For more about DFI Beds, visit https://www.dfibeds.com

For more about the DFI Beds/LGFA Partnership, visit https://www.dfibeds.com/pages/lgfa-partnership

About the LGFA:

Founded in 1974, Ladies Gaelic Football is recognised as one of the fastest-growing female sports in Europe. With membership numbers growing on an annual basis, Ladies Gaelic Football is reaching women and girls from all over Ireland, and around the world.

Official website: https://ladiesgaelic.ie/