AIG and the Ladies Gaelic Football Association are Making It Happen with new behind the scenes documentary

AIG Insurance are teaming up with the Ladies Gaelic Football Association and TG4 to bring you a new behind the scenes documentary featuring one team from each grade of the TG4 All-Ireland Ladies Football Championships. The ‘Making It Happen’ series will follow Cork (Senior), Westmeath (Intermediate), and Carlow (Junior) on their journey throughout the TG4 All-Ireland Ladies Football Championships, showcasing all the ups, downs, and effort that goes into being at the top of your game  


The first of its kind in Irish sport, ’Making It Happen’ will be released throughout the season, allowing fans to see the preparation for each game as it plays out. The series will be released on the AIG Ireland YouTube channel with teasers on social media. 


Produced by Future Proof Media, ‘Making It Happen’ offers fly on the wall content from training to match day. Fans can look forward to never-before-seen access to each team’s preparations. 


Check out the trailer here –



John Gillick, Head of Sponsorship & Direct Marketing at AIG Ireland said: “We are delighted to work with the LGFA, TG4 , the three team managements, and Future Proof Media to bring this unique series to Ladies Football fans. It showcases the sacrifice and drive that goes into Making it Happen in a season. I wish them all the best in their respective championships.” 


Ladies Gaelic Football Association President, Mícheál Naughton, commented: “We’ve been treated to some wonderful football already this year in the Lidl National Leagues and now it’s TG4 Championship season. So much time, effort and commitment goes into the preparation of our leading intercounty teams and this innovative series will shine a light on that. I look forward to watching the series unfold and following the fortunes of these three counties throughout the TG4 All-Ireland Championship season.”  


To watch the full documentary and more, subscribe to AIG Ireland YouTube Channel and follow along on social media. 





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