AIG recognises that #EffortIsEqual across players and sports

A new partnership with the LGFA is announced to mark the new campaign

AIG, a long-time supporter of both female and minority sports nationally and internationally, today launched its new #EffortIsEqual campaign.  #EffortIsEqual recognises that the effort, commitment and dedication amongst male and female players is equal.  AIG appreciates that to compete at the highest level in any  sport requires  time, training and making  sacrifices by the players, management and supporters. .

To mark the launch of this new initiative, and AIG’s ongoing commitment to supporting women in sport, a new sponsorship was also announced which will see AIG become the Official Insurance Partner of the Ladies Gaelic Football Association (‘LGFA’).  The addition of the LGFA to AIG’s sponsorship portfolio further strengthens the insurer’s backing of female sport.

AIG’s sponsorship portfolio supports the #EffortIsEqual campaign both domestically and internationally.  The insurer became an official sponsor of New Zealand Rugby in 2012 partnering with both the All Blacks and the Black Ferns.  A year later AIG in Ireland announced its sponsorship of Dublin GAA, Dublin Camogie and Dublin Ladies Football.

This was followed in 2014 when AIG sponsored the Irish Ladies Golfing Union and Golf Union of Ireland, supporting both men and women’s amateur golf in Ireland. In 2017, AIG became title sponsor of the AIG Irish Open Tennis Championships, with both the men’s and women’s competitions being brought together for the first time in decades.

Last year AIG continued its support of both male and female sports coming on board as title sponsor of the AIG Forza Irish Badminton International, while in the UK it became the title sponsors of Women’s British Open.

Significantly, and due to its history of supporting women in sport, AIG was one of the first corporate sponsors to back the Federation of Irish Sport’s 20 x 20 campaign.

Guests were invited to a special screening of AIG’s new #EffortIsEqual video in Dublin today which features Dublin Ladies Footballer Martha Byrne and Dublin hurler Eoghan O’Donnell.  Details of the campaign were unveiled while attendees heard from representatives and players from right across AIG’s sponsorship portfolio.  Players from the various sports discussed the effort that is required in their chosen sport which allows them to perform at the highest level.

These players included Dublin footballer Jonny Cooper, hurler Fintan McGibb, ladies footballer Niamh Collins, camogie’s Gráinne Quinn, tennis players Ammar Elamin and Aisling O’Connor, badminton players Paul Reynolds and Sara Boyle and golfers Paula Grant and Pat Murray.

Speaking ahead of today’s launch General Manager of AIG in Ireland, Declan O’Rourke, said; “We are both proud and delighted to reveal details of the #EffortIsEqual campaign today.  Given our heritage in supporting both male and female sports, communities and sport at grass roots level around the country, we feel this is a natural progression for us from a sponsorship perspective and I think the representation we have here today is a strong reflection of that commitment. 

“However, we don’t intend just talking about supporting these sports and that is why we are proud to be able to announce our new partnership with the Ladies Gaelic Football Association today.  Thanks to the team at the LGFA, led by President Maire Hickey and CEO Helen O’Rourke, for their support and hard work in making this happen.

“We appreciate that the players across all sports put a huge amount of effort into their chosen sport to ensure they perform to the best of their abilities. Our new campaign #EffortIsEqual is about recognising these efforts and rewarding the players.

As we look forward to the season ahead, we would like to wish all players and management the very best of luck.”

Speaking on behalf of the LGFA, President Maire Hickey said: “We are delighted to welcome AIG on board as official Insurance Partners of the Ladies Gaelic Football Association.

This is another positive step forward for our Association as we align ourselves with a partner who shares our common goals and values.

We also look forward to offering our members the very best in Insurance solutions, and we very much hope that they will avail of AIG’s highly-competitive rates.

AIG are also proud sponsors of the 20×20 campaign and we look forward to working alongside them for the next three years.”

Follow AIG Ireland across their social channels throughout the year to keep up to date on all the action from Dublin GAA, LGFA, Irish Open Tennis Championship, Irish Open Badminton Championship and the AIG Cups & Shields.

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