03 July 2024 Lidl entice Ireland’s TikTokers to LGFA games with €50k shopping discount offer in first-of-its-kind social campaign Share this Article 0 0 0 Shares! 0 Shares! Shoppers can score their share of €50k in Lidl discounts by sharing social content from the TG4 All Ireland Championship knock-out games as part of new #LidlShootToSave campaign Dublin, 2nd July 2024: Lidl is enticing Ireland’s 3 million TikTokers to ‘Get Behind the Fight’ and attend the knock-out stages of the 2024 TG4 All Ireland LGFA Championships by offering them serious discounts at the till if they post video clips of on-field action from Championship deciders. Pledging an investment of €50,000 into shopper discounts, attendees who post on-field action on TikTok from any of the knock-out games across the Senior, Intermediate and Junior Championships and tag @LidlIreland on TikTok using #LidlShootToSave, can earn a discount of up to €20 on their next shop through their Lidl Plus app in any of Lidl’s 179 stores around the country. Lidl launched its hard-hitting ‘Get Behind the Fight’ campaign earlier this year to help increase attendance at Ladies Gaelic Football fixtures after new research unveiled by the retailer found that 59% of Irish people have never attended a live women’s sporting event despite three quarters (74%) of the public thinking it is a shame that people don’t attend. Comparatively, just over a quarter (29%) of Irish people said they have never attended a live men’s event. Ahead of the Championship knock-out games, Lidl Ireland is calling on all TikTok sports fans to support their female county stars in the TG4 All Ireland Championships by launching a first-of-its-kind rewards initiative harnessing the power of social media to drive awareness and attendance. The campaign taps into the Get Behind the Fight research findings which show that 42% of Irish people who are interested in attending female sports events seek out information on fixtures through social media, whilst 36% rely on friends and family. Launching this innovative initiative exclusively through TikTok, the campaign seeks to create a new connection between LGFA and the Irish public, whilst continuing to demonstrate Lidl’s serious support for female athletes. Eimear O’Sullivan, Corporate Affairs Director Lidl Ireland & Northern Ireland, said, “We are continuing our ‘Get Behind the Fight’ campaign with this innovative TikTok social discount offer as we look to not only drive attendance at Ladies Gaelic Football fixtures but also increase the visibility of the sport across this popular social media platform. The latest figures show that over 3 million people in Ireland are using TikTok and a large proportion of them are female or aged under 35. This is a key audience for Ladies Gaelic Football, and we hope to encourage them to attend fixtures and share footage of the incredible female athletes competing in the TG4 All Ireland Championships. I am proud that Lidl is again leading the charge by being the first retailer to harness the power of social media to raise the profile of female sport and reward our customers. The discounts which range from €5 to €20 will provide a strong incentive for people to attend, promote and celebrate the achievements of our Ladies Gaelic footballers in the crunch Championship Fixtures.” Lidl Ireland’s ‘Get Behind the Fight’ campaign has been backed by a number of sporting heroes and social influencers, including famed Gaelic football analyst and former Derry player Joe Brolly and personal trainer and influencer Louise Cody. Mícheál Naughton, LGFA President, said: “It is great to see this innovative initiative from Lidl Ireland which provides a strong incentive to attend Championship fixtures and promote the quality that is on show on the field. Social media is such a powerful communications tool and can drive the levels of engagement and visibility of Ladies Gaelic Football to new levels. Lidl launched the ‘Get Behind the Fight’ campaign earlier in the year just ahead of the Lidl National Football Leagues and have been driving a positive message about growing attendance at LGFA fixtures across the year. I am sure that the #LidlShootToSave discount will prove very popular and expose new people to the skill and excitement of the Championships.” Championship-goers can avail of four different discount levels to redeem against purchases in-store once verified match footage has been posted: €5 discount for content with over 25 likes €10 discount for content with over 50 likes €15 discount for content with over 75 likes €20 discount for content with anything over 100 likes Posts have 24 hours to amass as many likes as possible and once Lidl’s social media team has verified the footage, the poster will receive their discount through the Lidl Plus App. The TG4 Championship games included in the #LidlShootToSave campaign are: Senior All-Ireland Quarterfinals (6/7 July), Semi-Finals (20 July) & Final (4 August, Croke Park) Intermediate All-Ireland Semi-finals (14 July) & Final (4 August, Croke Park) Junior All-Ireland Semi-finals (14 July) & Final (4 August, Croke Park) With the current record for attendance at a female sporting event in Ireland at 56,114 supporters for the 2019 TG4 All Ireland Ladies Gaelic Football finals, the #LidlShootToSave campaign aims to smash inequality in sport and fill every seat at every game this Championship season. TG4 All Ireland Championship tickets represent great value for money for families looking to attend a top quality sporting event. Adult tickets typically cost €20, Student and OAP tickets cost €10, U18s cost €5 and U12s can attend for free when accompanied by an adult Tickets to attend 2024 TG4 LGFA Championship matches are available via the host county boards which can be accessed by clicking here or via the LGFA website ladiesgaelic.ie #GetBehindTheFight Lidl is the official retail partner of the LGFA and proud sponsor of the Ladies National Football Leagues and All-Ireland Post-Primary Schools competitions Research carried out by Red C between 30th November – 11th December with both qualitative and quantitative studies undertaken. Research is nationally representative with 1000 respondents participating in the survey. Lidl Ireland Research: Attitudes to Attending Female Sporting Events 2024 – Key Findings Decision-making: attending male or female sports events 59% would watch a men’s sports event on TV over attending a female sports event in person (49% for women / 70% for men) 52% would choose to attend a male sports event over an equivalent female sports event 54% of those that attend female sports events would attend a male event over a female event 9% would choose to attend a female sports event over an equivalent male sports event 31% would bring a child to a men’s sports event over a female sports event 15% would bring a child to a women’s sports event over a male sports event Attendance at female or male sports events 59% have never attended a female sports event in Ireland 29% have never attended a male sports event in Ireland 27% have attended over 20 male sports events in Ireland 42% are interested in attending female sports events in Ireland 57% are interested in attending male sports events in Ireland Barriers impacting decision to attend female sports events 41% not knowing or hearing about the event 37% venue is not easy to get to 34% ticket price is too high 34% not knowing anyone who is playing Important factors in deciding to attend a female sports event 74% reasonable entry price 72% knowing and understanding the rules of the sport 69% easily accessible sports ground Perception of Female Sport as a Product 53% High Quality 21% Low Quality 26% Don’t Know 66% Skilful 15% Lacking Skill 20% Don’t Know 53% Exciting 21% Boring 26% Don’t Know Perception of who makes more sacrifices to participate in sport 35% women 12% men 43% both equal 10% don’t know Information sources for those interested in attending female sports events (male in brackets) 42% Social media (44%) 36% Friends/family (43%) 31% Sporting body website (36%) 21% Newspaper sports section (27%) 20% Local sports club (21%) Share this Article 0 0